No major changes are expected in mass beauty and personal care in Lithuania in the forecast period. The category is set to remain larger than the premium category in beauty and personal care, although the latter is projected to continue to outpace the former in retail value growth terms.
Competition from the local brands is a story in mass beauty and personal care in Lithuania. The local power house Biok Laboratorija offers strong brand names like Margarita and Rasa.
Innovation is not the major new product development or growth driver in mass beauty and personal care in Lithuania. The vast majority of products are quite basic, with little sophistication, although this is a strength in a price-sensitive marketplace.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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