The outlook for mass beauty and personal care is positive, with value sales (at constant 2024 prices) set to continue growing over the forecast period. Despite predictions for marginally higher growth by the likes of mass hair care and mass baby and child-specific products, mass skin care will continue to drive overall sales as the largest category.
The "Offline plus Online" strategy of AS Watson Group, a popular chain of health and beauty specialists in Hong Kong, helps to create a seamless customer experience. This integration allows customers to browse products online, utilise online consultations, and potentially place an order for in-store collection or home delivery.
Mass brands are increasingly expanding into the premium space, seeking to capture a larger share of the growing demand for higher-quality, more sophisticated products. Local consumers are becoming increasingly discerning and demanding, seeking products with high-quality ingredients, clinically-proven results, and luxurious experiences.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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