Sales of mass beauty and personal care products are projected to increase over the forecast period. The facial care segment is expected to sustain strong growth as consumers prioritise skincare in their daily routines.
The beauty and personal care industry is expected to undergo significant changes in the coming years, with an increasing emphasis on sustainability from consumers, brands, manufacturers, and retailers. Companies are likely to commit to sourcing ingredients from renewable plant sources and implementing eco-friendly production practices.
dm-drogerie markt will maintain its strong leadership in the mass beauty and personal care market, driven by the innovative expansion of its private label brands, Balea and Alverde. These brands have seen a significant increase in volume sales due to new product innovations and their ability to meet diverse consumer needs across skincare, haircare, and other beauty categories.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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