Sales of mass beauty and personal care products are expected to rise in 2025 in current value terms, with moderate growth projected over the remainder of the forecast period. The regulatory intervention that resulted in price reductions in 2024 is not expected to remain in effect in 2025 and is even less likely to persist throughout the forecast period.
Despite a slowdown in inflation, elevated price points are expected to remain the primary factor influencing consumer behaviour in 2025, and throughout the forecast period. Successive waves of inflation and soaring real estate prices have significantly outpaced modest wage increases, leading to a noticeable decline in consumer purchasing power.
Mass beauty and personal care manufacturers are expected to pursue value growth over the forecast period through a strategy of premiumisation within selected mass-market categories. Skin care, in particular, offers significant potential for such development.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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