Mass beauty and personal care in Chile is set to see solid current value growth in the forecast period. In periods of economic difficulty, such as seen in the past two years in the country, trading down might be expected to be seen.
As the growth of skin care observed in 2023 was primarily driven by the mass dermocosmetics segment, channel distribution was also affected, and this is set to continue into the forecast period. Historically, dermocosmetics had a predominantly premium positioning, so it they were mainly marketed through pharmacies and beauty specialists.
Despite the increased dynamism observed in mass beauty and personal care in 2023, demand remains constrained in the country due to ongoing consumer caution, and retailers are having to implement strategies beyond just incorporating new brands to continue attracting consumers. In this context, promotions and discounts are expected to continue to be essential tools to drive growth.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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