Mass beauty and personal care in Chile is set to continue experiencing robust value growth over the forecast period. This performance will be driven by the premiumisation of this segment, particularly in categories such as fragrances, skin care, and sun care.
The growth of mass beauty and personal care recorded in 2024 was not only driven by dermocosmetics in skin care but also extended to hair care and adult sun care, influencing channel distribution across all three. This trend is expected to continue into the forecast period.
Although many local consumers prioritised convenience and promotions in personal care categories at the end of the review period while opting to invest more in beauty items, this trend is expected to shift towards new categories in a similar way as it did in oral care in 2024 and hair care in 2023. In Chile, the trend of "skinification" is also influencing mass bath and shower, following the lead of other beauty personal care categories.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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