Sales of mass beauty and personal care products are expected to rise in constant value terms (at 2024 prices) in Kazakhstan during the forecast period. Leading brands such as L'Oréal, Nivea, and Garnier are actively launching new products tailored to the preferences and needs of Kazakhstani consumers.
Men are showing a greater interest in comprehensive skin and hair care routines, moving beyond the traditional use of shower gels/body washes. Influenced by trends on social media, teenagers in particular are seeking targeted solutions such as acne treatments, products to enhance skin radiance, and basic sun protection.
Mass brands are expected to increasingly incorporate ingredients typically associated with premium skin care, such as niacinamide, retinol, peptides, and hyaluronic acid. These innovations aim to offer more advanced solutions at accessible prices, meeting the rising expectations of consumers who are becoming more ingredient-conscious.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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