Mass beauty and personal care in the Philippines will continue to see healthy growth over the forecast period in constant value (2024 prices) terms. This will be supported by improved economic conditions, which will have a positive effect on consumer spending.
Celebrity endorsements and influencer marketing will remain a major trend in mass personal care and beauty products, as many consumers look up to and are inspired by what celebrities and online influencers say and do. Additionally, major mass beauty and personal care products actively sponsor celebrity and influencer endorsements, such as movies and similar launches where the products are shown being used by celebrities or influencers, giving better visibility to mass beauty and personal care products.
Mass beauty and personal care products have been expanding product formats to fit consumer lifestyles, such as colour cosmetics products with key chains for consumers to conveniently hang or attach to their person in some way. New formats also have aesthetic designs that are used not just functionally, but also more for aesthetic purposes.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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