Mass beauty and personal care is projected to record steady growth in Slovakia over the forecast period. Mass colour cosmetics will continue appealing to budget-conscious consumers who demand quality without compromise, bolstered by ongoing developments from private label players.
Consumers in Slovakia are increasingly seeking products that incorporate natural and organic ingredients - a trend that is evident not only in higher-end products but also in mass segments. An expanding number of beauty brands now highlight natural or vegan ingredients, and it is anticipated that the majority of mass brands will continue to develop new formulas aimed at delivering more natural and organic products.
The trend of premiumisation is expected to persist throughout the forecast period, with mass brands likely to present an enhanced, premium image while retaining affordability. Reflecting the practices of premium brands, mass-market players are broadening their product offerings to provide greater personalisation, particularly to address varying skin conditions and concerns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!