Mass beauty and personal care is set to see further value growth over the forecast period. Fragrances will continue to play an important role in driving growth, as mass body mists continue to gain in popularity.
Just as consumer confidence in mass body mists is growing, there is a growing faith in the ability of dupes to provide a satisfactory consumer experience in the place of more expensive alternatives. The rising popularity of dupes will contribute to the ongoing expansion of mass beauty and personal care during the forecast period.
The review period saw the emergence of competition from players outside of the beauty and personal care space, such as seen with the launch of the Zara retail brand colour cosmetics range in 2022, which was followed by a hair care range – Zara Hair - in 2024. The launch involved a new collection of six basic products for styling and hair treatment, which the chain intends to complete with the periodic launch of future special seasonal offerings.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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