The growth of mass and beauty and personal care will remain positive throughout the forecast period thanks to persistently rising demand for good-quality mass products. Mass fragrances is anticipated to record strong growth rates, thanks to an ever-broadening array of available products, with younger Finns increasingly open to experiment with several and various fragrances rather than focusing on just one or two favourite scents for regular use.
Mass adult sun protection as well as moisturisers and treatments are all set to fare well during the forecast period. These types of products benefit from high manufacturer engagement, and plenty of new brands and variants entering the competition.
Innovation in mass beauty and care will include incorporating high-quality ingredients in mass brands. Improved performance will add further value to some mass brands and products, with this being especially true for deodorants, depilatories and oral care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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