Mass beauty and personal care is expected to rise in current value terms over the forecast period, at a slower rate than recorded in 2024 as inflationary pressure continues to ease and price growth levels off. With less upward pressure on unit prices, value growth will depend more on volume sales and innovation.
Over the forecast period, a key trend shaping mass beauty and personal care in Ireland will be the growing role of private label and discounter-led beauty ranges. As local consumers remain cautious with spending, especially on routine essentials, value-driven shopping is expected to increase.
Innovation will increasingly focus on multifunctional, ingredient-led products that combine convenience with visible results. Consumers want simplified routines, driving demand for hybrid formats like tinted moisturisers with SPF, scalp care shampoos, and all-in-one body creams with firming or calming properties.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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