Mass beauty and personal care will maintain positive sales over the forecast period, driven by baseline demand and the fact that many consumers in the country will remain price sensitive. Although inflationary pressures have eased and standards of living are increasing, many people remain budget-conscious, and this will continue to be a driving factor to support sales of mass products and private label.
Health and wellness trends will continue to shape beauty and personal care trends and, in turn, consumer demands over the forecast period — in both mass and premium segments. This will include the emergence of new, niche categories which are aligned with the most popular health and wellbeing trends.
Mass beauty and personal care brands will continue to focus on strong innovations, as leading manufacturers work to develop new, improved formulas that avoid harmful or controversial ingredients, with a notable tendency of moving towards natural and organic products — an area which is expected to accelerate its growth over the forecast period. Leading multinational brands and private label will both show strong developments in this sense, with an increased focus on naturalness in mass skin care, mass bath and shower, mass deodorants, and mass hair care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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