The mass beauty and personal care industry is expected to continue its growth trajectory in Bolivia over the forecast period. With increasing uncertainty around price hikes, consumers are becoming more cautious in their purchases, opting for more affordable products to meet their beauty and personal care needs.
E-commerce platforms and social media networks are increasingly being leveraged to boost sales in the mass beauty and personal care market. Bellcos, owner of the Maybelline brand, is using QR codes to direct consumers to AI-powered tools that allow them to try out colour cosmetics virtually.
During the forecast period, companies will focus on strengthening the connection between their brands and end consumers. As Bolivians become more experienced-driven, the ability to physically touch, feel, and engage with products in person - combined with guidance from live beauty professionals - will be key in fostering trust and loyalty.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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