Mass beauty and personal care in South Korea is expected to see a low retail value CAGR at constant 2024 prices in the forecast period. The growth rate in 2025 is expected to be quite stable compared with 2024.
While both premium and mass dermocosmetics have been performing well, premium brands have been experiencing balanced growth across categories, whereas growth in mass dermocosmetics has been driven by the exceptional growth of specific categories. For instance, in mass dermocosmetics, basic moisturisers, and toners each recorded significant growth in 2024.
The retailing of mass beauty and personal care products is expected to see changes over the forecast period in South Korea. Powerful retail giant Olive Young has a strong presence in mass beauty and personal care, but with online platforms famous for fashion or foods also introducing beauty and personal care products, the retail landscape is likely to continue to change in the forecast period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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