Over the forecast period, mass beauty and personal care in Switzerland is projected to see slight, but steady retail value (constant 2024 prices) growth. The upward trajectory in retail value sales is predicted to be underpinned by value for money positioning, but also innovation and product improvements.
Over the forecast period, mass beauty and personal care players are expected to continue to exploit digital marketing to reach wider audiences (through digital campaigns, influencers, masterclasses, etc) while maintaining a solid e-commerce presence. Companies are also expected to continue to align mass brands’ new product launches with key beauty trends and customers’ expectations on attributes like naturalness and sustainability.
Innovation is anticipated in mass beauty and personal care, with more sophisticated formulations expected to appear in the category. For example, Migros’s Mibelle Biochemistry was promoted as featuring highly innovative active ingredients during the review period, such as VividEYE and CALMandrin.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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