Mass beauty and personal care is expected to see further value growth in Saudi Arabia over the forecast period. Dermocosmetic brands are set to support growth in certain areas of mass beauty and personal care, with sales driven by the country’s harsh climate, which increases demand for targeted treatments with recommendations from paediatricians, dermatologists and pharmacists.
During the forecast period, mass beauty and personal care in Saudi Arabia is expected to see players innovate by embracing trends that blur the line between affordability and premium quality. Brands are likely to focus on premiumisation, introducing advanced formulations, sleek packaging, and added benefits such as skin care or hair care benefits, while maintaining accessible price points.
Saudi Arabia continues to focus on tourism with it aiming to attract 100 million visitors by 2030. This will have a major influence on the demand for many mass beauty and personal care products, but especially products such as mass adult sun care, mass fragrances and mass colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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