The forecast for mass beauty and personal care is positive, with value sales expected to continue growing over the coming years. However, the pace of growth is projected to be slower in the near term, partly due to consumer fatigue around persistent price increases.
The private label segment is expected to expand its footprint in mass beauty and personal care, as consumers continue to prioritise affordability without compromising on performance. Retailers are enhancing their private label assortments with formulations that integrate premium features, such as skin-friendly ingredients, sustainable packaging, and targeted efficacy.
The dermocosmetics trend is expected to evolve beyond its traditional stronghold in skin and sun care, extending into new categories such as body wash, liquid soap, and even hair care. The continued blurring of lines between beauty and health is creating opportunities for brands to introduce scalp care solutions, pH-balanced shower products, and multifunctional toiletries that combine dermatological credibility with daily use benefits.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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