Over the forecast period, it is anticipated that mass beauty and personal care will continue to record moderate growth in retail value terms, driven by the price sensitivity of many Bulgarian consumers. New product launches by both local and international brands are expected to drive sales in the mass segment.
Nail products are anticipated to be among the categories witnessing the slowest growth over the forecast period, as a growing number of Bulgarian women are opting for professional manicures and pedicures which is expected to hinder demand for at-home nail products.
Sustainability is anticipated to be the main area of innovation in the forecast period, specifically with regards to packaging. Many brands already offer refill packages for products in categories such as hair care, skin care, and bath and shower.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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