Mass beauty and personal care in Indonesia is projected to see a strong retail value CAGR at constant 2024 prices over the forecast period, driven by its alignment with the spending habits of the country’s lower-to-middle-income segments. These consumers rely on affordable yet effective personal care products, making mass offerings an integral part of their daily routine.
Halal products are becoming a crucial factor in mass beauty and personal care in Indonesia, driven by the country’s status as the largest Muslim-majority nation. Furthermore, it will be crucial to have halal certification by 2026, as a new halal policy means that any products that is not halal-certified will need to put a “non-halal” label on the packaging, therefore massively affecting the marketability of such products.
Mass beauty and personal care in Indonesia has been witnessing a surge in skin care-infused products, and this is set to continue, as consumers increasingly seek multifunctional solutions that combine cosmetic benefits with skin health. This trend is driven by growing awareness of skin care routines, and a desire for products which deliver added value beyond their primary function.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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