Sales of mass beauty and personal care in Vietnam are projected to see strong and steady value growth (at constant 2024 prices) over the forecast period, driven by several key factors. First, rising disposable incomes and urbanisation are enabling consumers to spend more on beauty and personal care.
E-commerce is likely to remain a critical growth driver for mass beauty and personal care, with Vietnamese consumers actively comparing prices across platforms and waiting for mega sales events such as double day promotions (11.11, 12.
Vietnamese brands like Cocoon are attracting consumers thanks to their use of locally sourced ingredients and sustainable packaging. Consumers increasingly trust homegrown brands as they focus on innovation, transparency, and dermatological testing.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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