The Danish economy is expected to keep improving over 2025 and in the ensuing years, as the National Bank of Denmark predicts stable and moderate inflation, growing GDP, rising real wages, and higher private consumption. Alongside improving consumer confidence, this environment will drive growth in mass beauty and personal care in 2025 and throughout the forecast period.
Safe and natural products will remain prominent themes in mass beauty and personal care, with growing demand for items such items. Although the intensity of this trend varies across categories, a broader range of natural and organic products is expected, and many will seek certifications such as the Nordic Swan or the blue label of the Asthma and Allergy Association.
Major Danish retailers are likely to continue investing in new and improved private label products over the forecast period to pose stronger competition to mass brands. As private label expands and evolves, product quality is steadily rising and winning over consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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