Sales of mass beauty and personal care products are projected to rise steadily over the forecast period. Innovation is expected to remain a key driver of growth within mass beauty and personal care, while rising consumer awareness around ingredients will support the expansion of products featuring higher concentrations of active components.
Retail development in Georgia is set to drive growth in the mass beauty and personal care sector. Pharmacies and beauty specialists are expected to continue expanding their store networks, bringing a wider assortment of beauty and personal care products to regional areas.
Sustainability will be a key focus across mass beauty and personal care, and will increasingly influence product development within the mass segment over the forecast period. Manufacturers are expected to introduce more innovative and eco-conscious packaging solutions, while placing greater emphasis on natural ingredients that are both environmentally friendly and considered safer for consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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