Mass beauty and personal care is expected to see modest value growth in Belgium over the forecast period. 2025’s value growth for mass beauty and personal care products is set to be rather low, driven mostly by lowering prices.
Consumer awareness of the benefits of products featuring specific and scientifically tested health claims is set to grow over the forecast period, driving demand for dermocosmetics. In 2024, however, the dermocosmetics landscape featured mostly premium brands, with a few exceptions such as Beiersdorf’s Eucerin and L’Oréal Belgilux’ CeraVe.
Sustainability is likely to be at the core of innovation throughout beauty and personal care over the forecast period. This trend is likely to impact both mass and premium products and is likely to produce new launches and new packaging, especially in categories such as hair care and bath and shower.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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