Mass beauty and personal care is expected to retain its leading role in beauty and personal care overall in Austria throughout the forecast period. While the category is set to see steady value growth, this is likely to occur at a slower pace compared to premium products.
Looking ahead, consumer preferences are likely to shape the performance of specific categories within mass beauty and personal care. Self-tanning products are expected to register the weakest growth, as many Austrians move away from the bronzed aesthetic in favour of natural skin tones.
Innovation is expected to remain central to competition in mass beauty and personal care over the forecast period. Manufacturers are anticipated to mirror premium launches by introducing new products that showcase advanced formulations and desirable active ingredients, while maintaining accessibility through competitive pricing.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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