In the forecast period, mass beauty and personal care in Japan is expected to maintain its slow and stable growth trajectory in retail value terms at constant 2024 prices. Mass bath and shower, mass deodorants, and in particular mass adult sun care are poised for growth as habitual year-round use becomes more entrenched, heightening consumers’ cost-awareness.
Mass colour cosmetics in Japan has become increasingly competitive, driving brands to rapidly adapt to consumer trends with innovative product developments and engaging promotions. A notable trend is the rise of miniature-sized products, which are not only convenient due to their portability, but also priced lower, making it easier for consumers to experiment with new colours.
Mass beauty and personal care is fiercely competitive, and brands and distribution channels are increasingly focusing on enhancing their private label lines to differentiate themselves. The development of private label products often involves collaborations between specific brands and channels, which is expected to strengthen the cooperative relationships between retail and brands, effectively promoting their uniqueness.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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