Steady value growth will support the mass beauty and personal care segment over the forecast period, aided by high frequency of purchases and heavy promotional discounts. Taiwanese consumers are willing to pay more for products with a higher perceived value.
With dynamic changes in consumer lifestyles, and a shift in mindset towards lower consumption in the post-pandemic era, consumers are expected to spend money more wisely and may consider more practical reasons for purchasing products. Taiwanese consumers may simplify their repertoire of BPC products, remaining loyal to brands they are accustomed to.
Product development in the mass skin care segment will be increasingly focused on ingredients that support skin care and health, with dermocosmetics brands gaining traction in mass skin care. At the same time, non-dermocosmetics brands will also try to enhance products and professionalism in skin care.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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