Sales of mass beauty and personal care are projected to rise in current value terms in 2025 and continue to grow over the forecast period. While mass hair care and mass after sun may experience a decline in 2025, due to consumers prioritising other products amidst the higher cost of living, mass beauty will remain resilient overall.
Mass bath and shower is expected to experience lower growth over the forecast period. With consumers more focused on added-value products, there is likely to be a shift in spending towards premium bath and shower products, including natural ingredients and unique fragrances, which are perceived as providing greater emotional benefits and self-care elements.
Multifunctional products, like L'Oréal Paris True Match Foundation with Hyaluronic Acid & Moisturising Care, will continue to gain popularity over the forecast period, as brands innovate to meet the evolving needs of consumers. These products blur the lines between skin care, sun care, and colour cosmetics, offering added convenience and efficiency.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See all of our definitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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