Rising health awareness will continue to shape the preferences and choices of Costa Ricans when it comes to baby and child-specific products over the forecast period. More consumers are expected to seek out varieties that are made with wholesome natural ingredients and contain fewer or no synthetic chemicals, with such behaviour likely to remain most visible among higher-income parents.
Because small children often accompany parents on shopping trips and have a considerable influence over their purchasing decisions, packaging will remain one of the most important marketing tools in baby and child-specific products over the forecast period. Manufacturers will continue to invest in the creation of new packaging designs and formats that incorporate bright colours, distinctive shapes, cartoon figures and other features that are likely to capture the attention of young kids and thereby make parents more inclined to buy their brands.
Costa Ricans tend to have a high level of trust in the advice of medical professionals when it comes to baby and child-specific products. This is particularly true of new parents buying nappy (diaper) rash treatments and skin care items for infants and toddlers.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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