The demographic outlook offers limited potential for category growth in the coming years. Colombian couples are delaying starting families as they focus on their careers or choose not to have children altogether.
Baby and child-specific products is home to few players, and no significant changes are expected over the forecast period. Nonetheless, segmentation (targeting babies, younger children, and “tweens”) and new concepts supporting the search for natural and environmentally friendly products are likely to continue to emerge, generating additional value for consumers and profit for retailers and brand owners.
Baby and child-specific skincare is poised for further developments over the forecast period. To date, hydration and sensitive skin have been the focus; however, skin conditions continue to rise, such as eczema, which, according to Pizer Laboratories, affects 10.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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