Baby and child-specific products in Singapore is expected to see a strong retail value CAGR at constant 2024 prices in the forecast period, despite the country’s declining birth rate, because parents with fewer children are more inclined to invest in high-quality essentials. The premiumisation trend is set to continue, stemming from greater awareness of potentially harmful chemicals, prompting caregivers to seek products with natural ingredients, safety certifications, and clear age-appropriate labelling.
Parents have become increasingly wary of synthetic chemicals in baby products, spurring a surging interest in formulae that feature plant-based or organic components. This trend has led both niche and mass brands to highlight “natural” credentials on their packaging and in marketing campaigns.
As premium baby care products are expected to gain share in the forecast period, brands are focusing on both design and content to convey a sense of modernity, safety, and environmental responsibility. Eco-friendly packaging has taken centre stage, with refill pouches and reduced plastic usage becoming increasingly common.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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