Baby and child-specific products in Chile is projected to experience organic growth; however, no significant developments are expected in the category as birth rates continue to decline in the country, with additional investment by parents for fewer children typically allocated to other more essential categories, such as nappies/diapers.
The emergence of private label lines and new brands offering more competitive prices compared to established brands drove a shift towards more affordable options in light of an unstable economy over the review period, particularly in baby wipes and nappy (diaper) rash treatments. Notably, private label recorded double-digit growth in 2022 and 2023.
Innovation within baby and child-specific products is expected to primarily focus on the quality of ingredients and scientifically-supported attributes. Parents will continue to seek products that are natural and free from harsh chemicals, preferring organic ingredients such as aloe vera, calendula, and chamomile, as well as hypoallergenic and dermatologically-tested formulations.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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