In the forecast period, baby and child-specific products in Chile is set to maintain its trend of falling volume sales, along with the falling population aged 0-11, and slow and steady growth in current value terms. Meanwhile, 2023 stood out for the influx of numerous players into the market, leading to a significant increase in competitiveness within the category, which is expected to limit current value growth in the forecast period.
There had been a trend towards sustainable and organic products in Chile, with natural ingredients being a key focus for the beauty and personal care industry, and parents had been observed to increasingly opt for baby and child-specific products containing natural and organic ingredients, avoiding harsh chemicals and artificial fragrances. Nevertheless, this trend lost relevance in the past year.
In response to consumers’ constant quest for convenience, companies have not only implemented aggressive promotional strategies to ensure price convenience, but have also strengthened their offering of multipurpose products which provide convenience through offering multiple benefits, such as shampoos that also serve as shower gel, or lotions that can be used for both skin and hair. These products are gaining popularity amongst parents, and this is set to continue, as they represent a way to save money when purchasing items for their children.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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