Despite a low birth rate in Hong Kong, the outlook for baby and child-specific products is positive, with both volume and value sales (at constant 2024 prices) set to rise over the forecast period. Between October 2023 and December 2024, the Hong Kong government allocated approximately HKD640 million to a “baby bonus” scheme, offering HKD20,000 to families with newborns.
Despite economic slowdown, many local parents are still willing to spend on premium and high-quality baby and child-specific products that they perceive as being more effective and safer. Value sales will be supported adynamic landscape shaped by factors such as high disposable incomes, increasing health consciousness, and a preference for premium products.
Hong Kong parents are highly concerned about the safety of their children and prioritise products that are free from harsh chemicals and artificial fragrances. They perceive natural and organic ingredients as gentler on delicate baby skin and potentially minimise the risk of allergic reactions.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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