Baby and Child-Specific Products in New Zealand

April 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Baby and Child-specific Products industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Baby and Child-specific Products in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Baby and Child-specific Products in New Zealand?
  • Which are the leading brands in New Zealand?
  • How are products distributed in New Zealand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Baby and Child-Specific Products in New Zealand - Category analysis

KEY DATA FINDINGS

Baby and child-specific products with gentle formulation see strong demand
Consumers face inflationary pressures in 2023
Baby Bunting expands in New Zealand
Baby and child-specific products category projected to grow over the forecast period
Opportunity to expand range for adult consumers
Consumers continue to avoid synthetic ingredients in baby and child-specific products
Table 1 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 8 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 9 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 10 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 11 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

Beauty and Personal Care in New Zealand - Industry Overview

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Baby and Child-specific Products

  • Baby and Child-specific Hair Care
  • Baby and Child-specific Skin Care
  • Baby and Child-specific Sun Care
  • Baby and Child-specific Toiletries
  • Baby Wipes
  • Medicated Baby and Child-specific Products
  • Nappy (Diaper) Rash Treatments

Baby and Child-specific Products

Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Baby and Child-specific Products research and analysis database.

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