Low birth rates will challenge the landscape across the forecast period, reducing the target market. As such, the main growth driver will be innovation and added value, with growing prices and a shift to premium products boosting growth.
In line with general skin care sales trends, skin care products for children will see a shift towards premium-positioned products gaining ground. Skin-related products, such as body and face moisturising creams, cleansers and sun care, are forecasted to present the strongest growth as a result of increased volume levels.
Although natural ingredients labelling struggles to attract consumers in the adult beauty and personal care landscape, products with natural origin organic ingredients, such as plant oils and various herbs, are expected to gain higher demand among baby and child-specific skin and hair products during the forecast period. Parents are set to pay more attention to dermatologic cosmetics, natural labelling, and clean ingredients lists, which do not contain unfamiliar terms and value quality over quantity.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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