Over the forecast period, baby and child-specific products is projected to see slight-to-marginal growth in retail value (constant 2024 prices) sales as retail volume sales decline. Birth rates, the main indicator of growth potential in the market, are set to continue to stagnate over the forecast period.
The stagnant consumer base remains the major factor in baby and child-specific products in Lithuania. With birth rates hitting new lows, the organic growth of the category is compromised.
The activity around innovation is related mainly to skin care products. Consumers are ready to pay extra for the perceived higher-quality and added-value of baby and child-specific skin care products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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