Sales of baby and child-specific products are expected to see strong growth over the forecast period, with a positive outlook largely driven by continued momentum in the baby wipes segment, as well as sustained demand within the baby and child-specific toiletries category. In both areas, heightened competitive activity among leading brands is playing a key role in stimulating growth.
The decline in the birth rate in Peru is expected to continue throughout the forecast period. As a result, sales of baby and child-specific products will become increasingly challenging for various players due to the decreasing number of babies.
Strong innovations in baby and child-specific products will be noted across the forecast period, particularly in skin care. Key players will focus on developing specialised baby and child skin care products, that are gentle, suitable for sensitive skin and allergy friendly.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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