Although growth in baby and child-specific products current value sales in 2025 looks set to be unchanged on that recorded in 2024, this is primarily because unit prices have recently increased following the hike in VAT in Israel. Together with continued economic uncertainty, the same factor is likely to result in a further slowdown in volume growth.
Baby and child-specific sun care is expected to post the fastest growth in volume and current value sales over the forecast period. Demand in the category will continue to rise strongly as parents in Israel become better educated about how excessive sun exposure in childhood heightens the risk of skin cancer and other ailments later in life.
As is the case across the wider beauty and personal care market, products that are mainly made with natural ingredients and contain fewer harsh chemicals are expected to attract greater attention from consumers and be a focal point for innovation among manufacturers in baby and child-specific categories over the forecast period. This is primarily due to rising awareness of the potentially negative health effects of substances like parabens, silicones and sulphates, though growing concerns about environmental sustainability will also help to broaden the appeal of varieties with a more natural and wholesome positioning.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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