Baby and child-specific products in China is expected to see slow and stable retail value growth rates at constant 2024 prices throughout the forecast period. A key negative driver is expected to be the persistently low birth rate.
Domestic brands have been gaining ground in baby and child-specific products in China, and this is set to continue in the forecast period. Compared with their foreign counterparts, local brands hold distinct advantages in terms of product innovation and content-driven e-commerce marketing.
With improvements to industry norms and standards, future product innovation is expected to be more focused on product safety. Indeed, the safety of baby and child-specific products is the primary factor that consumers pay attention to when purchasing.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!