France’s birth rate is anticipated to stabilise over the coming decade, but significant growth for baby and child-specific products is not expected and as a result, the forecast period will see continued declines throughout the category, though overall value sales will turn positive thanks to surging demand for baby and child-specific sun care. There are several reasons behind the widespread decline beyond sun care, including a fall in the number of women of childbearing age, economic and international uncertainties, as well as cultural changes where aspirations for a child-free life are becoming increasingly prevalent.
In common with adult products, the use of natural products and ingredients continues to grow for baby and child-specific products. New launches include Mustela’s balm containing extraits of avocado as the main ingredient, as well as Biolane’s balm made from 99% natural ingredients including olive oil, beeswax and linseed oil.
The demand for sustainable products within baby and child-specific products continues to expand, both in terms of ingredients as well as packaging. As a result, companies remain invested in innovation, with many offering either recyclable, eco-friendly or refillable solutions.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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