Sales of baby and child-specific products are expected to increase in 2025 in current value terms, with growth projected to continue throughout the forecast period. However, demographic trends remain unfavourable, and the persistent impact of inflation and the cost-of-living crisis is expected to influence consumer purchasing behaviour.
The demand for natural and organic baby products is set to grow across the forecast period, driven by increased consumer awareness and broader availability in pharmacy retail channels. Parents are showing heightened concern for product safety and environmental sustainability, which aligns with rising interest in certified organic products.
Across the forecast period, the performance of baby and child-specific products will remain closely linked to national birth rates, which, in line with global trends, are expected to decline over the forecast period. This demographic challenge underscores the importance of innovation in sustaining value growth within baby and child-specific products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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