As consumer confidence returns, in line with economic growth and the stabilisation of inflation, it is expected that Filipino families will become more willing to invest in the health and wellbeing of their children through the purchase of better quality products. This offers potential for players to expand their portfolios of baby and child-specific products to include more natural, organic products or those that are dermatologically-tested, hypoallergenic and free from parabens, which will, in turn, add further value to the category.
It is likely that Johnson’s Baby will remain the major player in baby and child-specific products over the forecast period due to the well-established trust placed in the brand and its products. However, due to the strong potential of the category, it is likely that more new and existing players will look to expand their offer to reach a wider audience and to meet the needs and demands of the local consumer base.
Another area of potential growth is child and baby-specific oral care. While many parents in the Philippines are accustomed to using simple finger brushes to clean their babies’ teeth, new products with fine bristles and ergonomic handles have attracted a certain amount of attention.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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