The Danish economy is expected to keep improving through 2025 and the following years, with the National Bank of Denmark forecasting moderate inflation, rising GDP and real wages, and growing private consumption. This, together with anticipated higher birth rates, will support further growth in baby and child-specific products over the forecast period.
Organic and natural products are becoming the standard in the category, as is the case across much of beauty and personal care, and cheaper alternatives are expected to appear over the forecast period through private label launches and other low-cost brands. Competition will consequently intensify, making it more difficult for players to rely on organic or natural credentials as a unique selling point.
E-commerce is set to remain the fastest-growing channel and will keep gaining value share at the expense of other channels. It is likely to emerge as the leading distribution channel by the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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