In what is a mature product area, baby and child-specific products will register marginal constant value growth over the forecast period. While significant volume expansion is unlikely, brands can still find opportunities through value-added features, such as multipurpose creams that combine protection and sooth effects, or biodegradable wipes that appeal to eco-conscious parents.
Parents will increasingly pay attention to product composition, with a growing preference for gentle, naturally derived ingredients such as calendula, oat milk, and chamomile extract. At the same time, there will be a noticeable shift away from formulations containing sulphates, parabens and added fragrances.
There will be a focus on multifunctional offerings that simplify routines and offer value for money. Products such as combined hair and body washes or barrier creams with moisturising properties will gain traction.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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