Sales of baby and child-specific products are expected to increase over the forecast period, although 2025 is anticipated to be a particularly challenging year. Ongoing economic pressures are likely to keep many consumers focused on value in 2025, particularly among those who are price-sensitive.
Across the forecast period, sustainability will remain a key priority, as parents increasingly seek safe, natural products for their children while also considering their environmental impact. At the same time, multifunctional products will grow in popularity, reflecting consumers’ ongoing desire for convenience and better value.
Innovation across the forecast period is set to focus on products tailored for sensitive skin and specific dermatological needs. For example, Baby Dove Eczema Care Soothing Bath Treatment is specially formulated for sensitive baby skin, suitable for cases of baby eczema.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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