Sales of baby and child-specific products are projected to continue recording positive retail value growth across the forecast period. This growth is expected to be driven by several key factors, including the premiumisation trend, the emergence of new natural formulations, and a rising demand for dermocosmetic products, all of which are likely to drive value.
While baby and child-specific products may be evolving with slightly less dynamism than the adult segment, it remains set for ongoing innovation across the forecast period. As demand for safer and more effective options continues to grow, brands are increasingly focusing on advanced formulations tailored to the unique needs of young, sensitive skin.
Sales in baby and child-specific products will face facing pressure from adult skin care across the forecast period, as some parents opt for these alternatives as their children grow older. However, a potential opportunity lies in the relatively untapped older children segment.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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