Sales of baby and child-specific products are expected to increase over the forecast period. However, the persistent negative demographic trend will continue to constrain growth potential, as the size of the potential consumer base steadily declines.
As more consumers engage with online shopping and place increasing trust in a growing number of online retailers, retail e-commerce is set to continue outperforming traditional distribution channels. It will steadily gain share at the expense of offline retailers, many of whom are shifting part of their operations towards online sales in response to changing consumer behaviour.
Consumers are increasingly concerned about climate change and protecting the environment, which also extends to protecting their children’s health. As such, consumers expect high standards, looking for brands that are making products as sustainable as possible, with many consumers prepared to pay a premium for such products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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