As Japan grapples with an ageing population and a declining birth rate, baby and child-specific products is facing significant challenges. However, there seems to be a silver lining, as the expenditure per child has trended upwards, largely driven by an increase in the availability and adoption of high mass and premium products.
In baby and child-specific products, the moments surrounding bath time, post-bath skin care, and pre-and post-outdoor UV care are prime opportunities for parents to use products for or alongside their children. Recognising this, more brands are strategically involving parent generations in their promotions, which is becoming an increasingly important tactic.
As societies continue to face ageing populations and declining birth rates, a notable shift is occurring in consumer markets, particularly from baby and child-specific products to pet products. This trend is pronounced in countries such as South Korea, which is experiencing a more severe decline in the birth rate compared with Japan.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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