Sales of baby and child-specific products are expected to continue declining in volume terms, heavily influenced by a projected ongoing decline in the country’s birth rate. This trend does not seem likely to be reversed in the short term with Italy continuing to have one of the lowest birth rates in the world.
There is a growing trend among children and pre-adolescents to be interested in and to use beauty and skin care products traditionally intended for adults. Known as ‘Sephora Kids’ this is an emerging trend and presents a significant opportunity for producers of baby and child-specific products in Italy.
Innovation will be a crucial driver for baby and child-specific products, with an increasing focus on natural formulations, transparency of ingredients and customisation for specific skin needs. Modern parents, driven by increasing scientific and environmental awareness, are demanding products that guarantee safety, efficacy and sustainability with most consumers looking for products with natural and organic ingredients, avoiding parabens, silicone and potentially irritating substances.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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