Sales of baby and child-specific products are expected to increase over the forecast period, with baby wipes continuing to drive the most dynamic growth. Baby and child-specific hair care is also set to drive a solid performance, albeit growth will be from a low base.
Added-value products within the baby and child-specific landscape will grow over the forecast period. Consumers are increasingly aware of product ingredients, and this will drive players to launch new products, in particular those with natural claims.
Across the forecast period, the highest number of innovations is expected to emerge within sun care. Parents are likely to respond positively to effective and convenient sun care products, particularly those tailored to the specific needs of baby and children, offering gentle products and those for sensitive skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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