Sales of baby and child-specific products are forecast to continue rising over the coming years, albeit at a more moderate pace than during the review period. The category will benefit from an expected increase in the national birth rate, as well as a continued shift towards higher-value products.
Unilever is projected to remain the leading player in the category, supported by its long-standing heritage and consumer trust in Zwitsal. The company is expected to invest in updating its formulations and packaging to align with sustainability and ingredient safety expectations.
The outlook for e-commerce in baby and child-specific products is highly positive. While the channel saw a dip in growth after its pandemic-era surge, it is now well-positioned to regain momentum.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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