Baby and child-specific products will maintain positive sales over the forecast period, in both value and volume terms. This will be underpinned by baseline demand, alongside the fact that local consumers continue to place a stronger focus on the products which are best suited for their infants.
Growing consumer confidence in online shopping will continue to positively impact the expansion of the e-commerce distribution channel over the forecast period. Thanks to its expansion nationwide, alongside the introduction of competitively priced delivery services, more local consumers will be able to make online purchases and have them delivered to their homes.
Over the forecast period, innovations related to baby and child-specific products are set to be driven by increasing parental awareness of product ingredients, sustainability, and the specific needs of the delicate skin of babies and infants. There will be a continued shift towards natural and organic ingredients, like coconut oil, shea butter, aloe vera, and botanical extracts.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See all of our definitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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